Bollywood filmmakers are coming up with novel ways of marketing their new releases. From making special appearances on TV shows, meeting their fans in different cities while dressed up as their character to social media promotions, the actors and directors are leaving no chance to keep buzz around their film alive before and after the release. Team PadMan has also adopted a new strategy to make people reach the theaters to watch the R Balki directed social drama.
The inspiration behind PadMan, Arunachalam Muruganantham, a social entrepreneur who invented the machine for manufacturing low-cost sanitary pads, initiated a #PadManchallenge on social media. In the challenge, one has to click a photo with a sanitary pad and share it on social media and tag other people who you want to take up the challenge next. Arunachalam shared his photo holding a pad on his Twitter handle and challenged the cast of the film, Akshay Kumar, Radhika Apte and Sonam Kapoor and producer Twinkle Khanna to do the same.

Bollywood filmmakers are coming up with novel ways of marketing their new releases. From making special appearances on TV shows, meeting their fans in different cities while dressed up as their character to social media promotions, the actors and directors are leaving no chance to keep buzz around their film alive before and after the release. Team PadMan has also adopted a new strategy to make people reach the theaters to watch the R Balki directed social drama.
The inspiration behind PadMan, Arunachalam Muruganantham, a social entrepreneur who invented the machine for manufacturing low-cost sanitary pads, initiated a #PadManchallenge on social media. In the challenge, one has to click a photo with a sanitary pad and share it on social media and tag other people who you want to take up the challenge next. Arunachalam shared his photo holding a pad on his Twitter handle and challenged the cast of the film, Akshay Kumar, Radhika Apte and Sonam Kapoor and producer Twinkle Khanna to do the same.