Amul is known for its topical advertisements and wordplay. The company released a print advertisement for the inauguration of the Chenab Bridge, which is the world's highest railway arch bridge, located in Jammu and Kashmir.
The ad features a witty wordplay, "A Dream Railized" which combines the words 'rail' and 'realised'. The tagline of the ad reads, "Amul, ticket to great taste."
