The Board of Control for Cricket in India (BCCI) has onboarded Asian Paints as the new 'Official Colour Partner' for a period of three years, which will include 110 home matches, including international matches for both men and women and all the domestic matches.
The deal is estimated to be around Rs 45 crore for three years, and Asian Paints will join Campa, SBI, IDFC Bank and Atomberg as the sponsor for Indian cricket at home, with Apollo Tyres taking over as the principal jersey sponsor a couple of months ago.
