Food Safety and Standards Authority of India (FSSAI) has asked Dabur India to stop labelling its food products with “100%” claims. The food safety regulator has said that claims, such as “100% Natural”, “100% Pure” and “100% Organic” are misleading.
The order applies to a range of products, including honey, apple cider vinegar, coconut oil, cow ghee, coconut water and coconut milk. “Dabur Hommade Coconut Milk was marketed with the claim “100% Purity”. Such a claim is not permissible for compound foods under the FSS (Advertising & Claims) Regulations, 2018,” the FSSAI pointed out.
However, it alleged that the company failed to take the required corrective measures. The regulator has now asked Dabur to submit an action-taken report within 15 days.
