Instagram is tightening its rules around AI-generated identities by replacing its existing “AI creator” label with a new “AI-generated profile” tag. The platform will also restrict the reach of accounts that feature AI-generated people but fail to disclose that information to users.
Instagram said the revised terminology is intended to make it easier for users to understand when a profile represents a person who was generated or substantially created using artificial intelligence.
The policy focuses on the identity presented by an account rather than the use of AI tools in creating individual posts.
