Cred founder Kunal Shah was appointed global head of WhatsApp on Monday, becoming the first Indian chief executive of the messaging platform.
WhatsApp parent Meta, which also owns Instagram and Facebook, will invest $900 million (around rs8,550 crore) in Cred as a part of this hire, enabling Cred to move forward with ESOP buybacks.While WhatsApp has over three billion users globally, a plurality in India, the firm is yet to seriously monetise that access. That’s where Mr. Shah comes in. In a statement, he indicated that his role would be to move the platform to that stage. “While [the app has] come very far, the delta between WhatsApp today and its full potential is massive,” Mr. Shah said on X.
