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Leading cinema chain PVR INOX Ltd on Saturday announced a new initiative "PVR INOX Passport", a first of its kind movie subscription pass aimed at "irrigating the film industry" and motivating the consumers to frequently visit theatres.
As per the monthly subscription pass, which will be available from October 16, cinema goers will be able to watch up to 10 movies per month for just Rs 699. The offer will be applicable from Monday to Thursday, and excludes premium offerings like IMAX, Gold, LUXE and Director's Cut.
