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Added on : 2019-09-11 21:56:48

 ‘Sustainable fashion’ is becoming a buzz word in the fashion industry as large corporates, textile manufactures, fashion designers and renowned fashion houses are aggressively putting their act together to meet the burgeoning demand for sustainable fashion apparels.   

Today, the youth is aware and conscious about the environment and they are demanding sustainable products, having the lowest carbon footprints and one that can be disposed of with least harm to the environment.

Reliance Industries Ltd (RIL), the world’s largest integrated polyester yarn and fibre producer, has taken a big stride to make ‘sustainable clothing’ affordable and accessible, taking a leaf from the success story of the group’s telecom venture Jio in getting volumes with competitive pricing, a top RIL official said.

“For us, sustainability is not a fashionable word, we are making fashion out of it and it is a sustainable business,” said Vipul Shah, chief operating officer of petrochemicals division at RIL. “It is time we look at sustainability beyond corporate social responsibility.”

RIL, pioneer of recycling of PET bottles in India, is processing over two billion post-consumer (used) PET bottles every year and plans to scale it up to six billion in two years, he said.

RIL’s initiative for recycling of used waste PET bottle is a classic example of sustainability and circularity as it is the only company in the world that has created a complete circle from creation of PET Resin for making bottles, collection of discarded PET bottles, converting them to Recron® Green Gold, eco-friendly polyester fibres for use by downstream textile value chain that converts the fibres in to high-value sleep products and R|Elan™ based fashion apparel.

RIL has pursued the collection of used PET bottles and recycling it to fibre in sustainable manner with the key objective of social responsibility towards the society and nation, for over two decades. The grey fibre produced using used PET bottles are branded as Recron® GreenGold and the dope dyed polyester staple fiber are branded as Recron® Green Gold EcoD. These eco-friendly fibres also provides the power of sustainability to Reliance’s next generation fabric range branded R|Elan™ Fabric 2.0.

Normally all beverages bottles are thrown-away as waste, and could potentially find its way to landfills or choke the cities drainage systems. RIL being a responsible corporate, proactively took the initiative to address this, by creating awareness among people to believe in the concept of reduce, reuse, recycle into useful products starting way back in early 2000’s.

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