ZEE Entertainment Enterprises Ltd on Friday said its MD & CEO Punit Goenka has initiated a process of rationalisation of workforce by 15 per cent to prune staff strength across the company.

In a regulatory filing, ZEE Entertainment Enterprises Ltd (ZEEL) said Goenka has proposed a lean organisation structure to the board with a lateral structure while identifying broadcast, digital, movies and music as core business units. As per ZEEL's annual report for 2022-23, the number of permanent employees on the roll of the company is 3,437.

Last week, ZEEL announced that it has "pruned" its Technology and Innovation Centre (TIC) staff by about 50 per cent following the guidance of a special committee, which had conducted a critical assessment of its several business verticals.